Wakoopa gets you behind the screens
We get you
Behavioral data
What do you know about the online behavior of your target audience? What do they do online? When and for how long? Which decisions do they take? Our behavioral data collection technologies enable you to collect and access unified behavioral data to quickly find the answers. Start collecting the digital footprints of consumers and watch the profiles and journeys being built. In front of your very eyes.
Real people
Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online. Everything done online is done motivated, goal-orientated and conscious. We are humans, not computers.
A clean picture
Behavioral data is quality data, willingly shared by consumers who are loyal members of online panels. With Wakoopa technologies, consumers are in control through advanced privacy settings and features. Personally identifiable information can be removed. Clean behavioral data is ahead of privacy issues, without distorting the picture. It is the foundation for precise insight generation.
Use cases
Faster and more innovative market research
Consumers are increasingly relying on their devices. They navigate seamlessly across the web and mobile apps. Their online behavior leaves a massive footprint. Digital, cross-device behavioral data is therefore an essential source of inspiration and validation for brands and researchers in order to truly understand the consumer.
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Wakoopa Hub
Behavioral data collection fuels innovative research designs and better research results. Wakoopa Hub gives you the opportunity to easily access high quality behavioral data on a global scale.
Get dataWhere to meet us
We hope to see you soon at one of these events:
THIS WAS WHAT 17 – THE WORLD'S FIRST BEHAVIORAL DATA CONFERENCE!
On April 25-26, we hosted WHAT Conference, the first ever conference dedicated entirely to behavioral data. Some of the brightest minds in behavioral data shared exclusive insights and showcased the skills you need to survive in the world of behavioral data. Speakers included KLM, J. Walter Thompson, Kantar, Elastic, VodafoneZiggo, GfK, CLEVER°FRANKE, YouGov, DAN DNA, Forrester and more.
You can find the recap we posted on our blog to get some impressions of WHAT the day was like here.
Find out more!We’d love to talk
Find out how we can support your research objective with behavioral data.
We're looking forward to providing you with a quote, a demo or any information about our products and data.
Get in touch