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Consumers are increasingly relying on their devices. They navigate seamlessly across the web and mobile apps. Their online behavior leaves a massive footprint. Digital, cross-device behavioral data is therefore an essential source of inspiration and validation for brands and researchers in order to truly understand the consumer.Find out more
Behavioral data collection fuels innovative research designs and better research results. Wakoopa Hub gives you the opportunity to easily access high quality behavioral data on a global scale.Get data
THIS WAS WHAT 17 – THE WORLD'S FIRST BEHAVIORAL DATA CONFERENCE!
On April 25-26, we hosted WHAT Conference, the first ever conference dedicated entirely to behavioral data. Some of the brightest minds in behavioral data shared exclusive insights and showcased the skills you need to survive in the world of behavioral data. Speakers included KLM, J. Walter Thompson, Kantar, Elastic, VodafoneZiggo, GfK, CLEVER°FRANKE, YouGov, DAN DNA, Forrester and more.
You can find the recap we posted on our blog to get some impressions of WHAT the day was like here.Find out more!
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Find out how we can support your research objective with behavioral data.
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