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  <review>
    <created-at type="datetime">2009-05-09T20:14:35Z</created-at>
    <id type="integer">58341</id>
    <rating type="integer">0</rating>
    <text>One of the most useful web services ever. I love having the world map one click away.</text>
    <software>
      <active-seconds type="integer">69584951</active-seconds>
      <created-at type="datetime">2008-10-09T13:54:44Z</created-at>
      <id type="integer">150904</id>
      <last-active-at type="datetime">2145-12-02T18:35:57Z</last-active-at>
      <name>Google Maps</name>
      <num-users type="integer">22371</num-users>
      <updated-at type="datetime">2009-11-11T23:13:33Z</updated-at>
      <url>http://maps.google.com</url>
      <complete-url>http://wakoopa.com/software/google-maps</complete-url>
      <complete-icon-url>http://mallow.wakoopa.com/avatars/000/011/730/normal.png?1238591592</complete-icon-url>
      <complete-thumb-url>http://mallow.wakoopa.com/avatars/000/011/730/thumb.png?1238591592</complete-thumb-url>
      <developer>
        <id type="integer">10267</id>
        <name>Google Inc.</name>
        <complete-url>http://wakoopa.com/developers/google-inc</complete-url>
      </developer>
      <category>
        <description></description>
        <id type="integer">66</id>
        <name>Geographic</name>
        <complete-url>http://wakoopa.com/categories/utilities/geographic</complete-url>
      </category>
      <os-types>
        <os>web</os>
      </os-types>
      <description>Google Maps (formally Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps API. It offers street maps, a route planner for bicycles, pedestrians and cars, and an urban business locator for numerous countries around the world. </description>
    </software>
  </review>
  <review>
    <created-at type="datetime">2009-04-25T14:48:59Z</created-at>
    <id type="integer">55553</id>
    <rating type="integer">0</rating>
    <text>as a web developer and mac user I need to make sure that the sites I work on look good on IE browsers. Parallels is a great virtualization software package, I can access my Windows partition (and apps) while running Mac OS X.</text>
    <software>
      <active-seconds type="integer">104614218</active-seconds>
      <created-at type="datetime">2007-12-29T12:28:52Z</created-at>
      <id type="integer">87627</id>
      <last-active-at type="datetime">2010-04-28T22:55:22Z</last-active-at>
      <name>Parallels Desktop</name>
      <num-users type="integer">2622</num-users>
      <updated-at type="datetime">2009-11-24T12:46:05Z</updated-at>
      <url>http://www.parallels.com</url>
      <complete-url>http://wakoopa.com/software/parallels-desktop-1</complete-url>
      <complete-icon-url>http://mallow.wakoopa.com/avatars/000/164/187/normal.png?1257752773</complete-icon-url>
      <complete-thumb-url>http://mallow.wakoopa.com/avatars/000/164/187/thumb.png?1257752773</complete-thumb-url>
      <developer>
        <id type="integer">29277</id>
        <name>Parallels, Inc.</name>
        <complete-url>http://wakoopa.com/developers/parallels-inc</complete-url>
      </developer>
      <category>
        <description></description>
        <id type="integer">62</id>
        <name>Virtualization</name>
        <complete-url>http://wakoopa.com/categories/utilities/virtualization</complete-url>
      </category>
      <os-types>
        <os>mac</os>
        <os>win</os>
      </os-types>
      <description>Parallels Desktop for Mac is a software product by Parallels, Inc., a developer of desktop and server virtualization software. It is the first software suite to bring virtualization mainstream on Macintosh computers with Intel processors.</description>
    </software>
  </review>
  <review>
    <created-at type="datetime">2009-04-25T09:24:52Z</created-at>
    <id type="integer">55507</id>
    <rating type="integer">0</rating>
    <text>as a web developer and mac user I need to make sure that the sites I work on look good on IE browsers. Parallels is a great virtualization software package, I can access my Windows partition (and apps) while running Mac OS X.</text>
    <software>
      <active-seconds type="integer">104614218</active-seconds>
      <created-at type="datetime">2007-12-29T12:28:52Z</created-at>
      <id type="integer">87627</id>
      <last-active-at type="datetime">2010-04-28T22:55:22Z</last-active-at>
      <name>Parallels Desktop</name>
      <num-users type="integer">2622</num-users>
      <updated-at type="datetime">2009-11-24T12:46:05Z</updated-at>
      <url>http://www.parallels.com</url>
      <complete-url>http://wakoopa.com/software/parallels-desktop-1</complete-url>
      <complete-icon-url>http://mallow.wakoopa.com/avatars/000/164/187/normal.png?1257752773</complete-icon-url>
      <complete-thumb-url>http://mallow.wakoopa.com/avatars/000/164/187/thumb.png?1257752773</complete-thumb-url>
      <developer>
        <id type="integer">29277</id>
        <name>Parallels, Inc.</name>
        <complete-url>http://wakoopa.com/developers/parallels-inc</complete-url>
      </developer>
      <category>
        <description></description>
        <id type="integer">62</id>
        <name>Virtualization</name>
        <complete-url>http://wakoopa.com/categories/utilities/virtualization</complete-url>
      </category>
      <os-types>
        <os>mac</os>
        <os>win</os>
      </os-types>
      <description>Parallels Desktop for Mac is a software product by Parallels, Inc., a developer of desktop and server virtualization software. It is the first software suite to bring virtualization mainstream on Macintosh computers with Intel processors.</description>
    </software>
  </review>
  <review>
    <created-at type="datetime">2009-04-23T01:27:02Z</created-at>
    <id type="integer">55097</id>
    <rating type="integer">0</rating>
    <text>great tool to track your marketing initiatives!</text>
    <software>
      <active-seconds type="integer">28177067</active-seconds>
      <created-at type="datetime">2007-07-22T12:01:17Z</created-at>
      <id type="integer">47081</id>
      <last-active-at type="datetime">2145-12-10T22:52:28Z</last-active-at>
      <name>Google Analytics</name>
      <num-users type="integer">8196</num-users>
      <updated-at type="datetime">2009-11-27T13:48:56Z</updated-at>
      <url>http://analytics.google.com</url>
      <complete-url>http://wakoopa.com/software/google-analytics</complete-url>
      <complete-icon-url>http://mallow.wakoopa.com/avatars/000/016/471/normal.png?1238865988</complete-icon-url>
      <complete-thumb-url>http://mallow.wakoopa.com/avatars/000/016/471/thumb.png?1238865988</complete-thumb-url>
      <developer>
        <id type="integer">10267</id>
        <name>Google Inc.</name>
        <complete-url>http://wakoopa.com/developers/google-inc</complete-url>
      </developer>
      <category>
        <description></description>
        <id type="integer">52</id>
        <name>Management</name>
        <complete-url>http://wakoopa.com/categories/development/management</complete-url>
      </category>
      <os-types>
        <os>win</os>
        <os>web</os>
      </os-types>
      <description>Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a certain website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents.

Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Users can officially add up to 50 site profiles. Each profile generally corresponds to one website. </description>
    </software>
  </review>
  <review>
    <created-at type="datetime">2009-04-09T14:00:36Z</created-at>
    <id type="integer">52551</id>
    <rating type="integer">0</rating>
    <text>My favourite text editor because of its clean interface and handy features.</text>
    <software>
      <active-seconds type="integer">257568501</active-seconds>
      <created-at type="datetime">2007-05-09T09:31:56Z</created-at>
      <id type="integer">9917</id>
      <last-active-at type="datetime">2010-11-15T13:51:48Z</last-active-at>
      <name>TextMate</name>
      <num-users type="integer">2750</num-users>
      <updated-at type="datetime">2009-11-27T10:43:16Z</updated-at>
      <url>http://www.macromates.com/</url>
      <complete-url>http://wakoopa.com/software/textmate</complete-url>
      <complete-icon-url>http://mallow.wakoopa.com/avatars/000/004/405/normal.png?1238520991</complete-icon-url>
      <complete-thumb-url>http://mallow.wakoopa.com/avatars/000/004/405/thumb.png?1238520991</complete-thumb-url>
      <developer>
        <id type="integer">3311</id>
        <name>Macromates</name>
        <complete-url>http://wakoopa.com/developers/macromates</complete-url>
      </developer>
      <category>
        <description></description>
        <id type="integer">51</id>
        <name>Text Editors &amp; IDEs</name>
        <complete-url>http://wakoopa.com/categories/development/text-editors-ides</complete-url>
      </category>
      <os-types>
        <os>mac</os>
      </os-types>
      <description>TextMate is a general-purpose GUI text editor for Mac OS X.
It provides users with innovative abstractions to support declarative customizations which are at once transparent and flexible. Though its users are mostly programmers, and its basic feature set has a steeper learning curve than simpler graphical editors, TextMate is much easier to customize than many other text editors. Notable features include tabs, recordable macros, folding sections and snippets, shell integration, and an extensible bundle system, all built around its novel scope system.

TextMate 1.5 won the Apple Design Award for best developer tool in 2006.</description>
    </software>
  </review>
</reviews>
