Transparency

If anybody participates in our research, we'll get consent first (a so-called 'opt-in'). When somebody downloads our tracker, we will always let him or her know what data they send us. They can manage and alter this data before they send it to us. We don't make spyware, but "myware": it's theirs to control. Our application will turn off or uninstall whenever its user wants.

Anonymization

If research is being conducted using data from our users, our clients will not be allowed to zoom in on one person's usage specifically. When somebody runs our tracking application as a panelist, only the panel organization they signed up with will have their contact data, not us.

Security

If any data is shared with us, we'll make sure that it's locked and secure. We have several internal security protocols that staff members have to follow to get access to any system. Our technology platforms are only accesible to trained personel and via secure protocols. Our host, Amazon, also has strict security guidelines.

Responsibility

If we can be more responsible, we'll do it. We spend a lot of time and resources making sure that our product is up to current privacy standards. We're a member of Esomar and the Center of Intelligence & Research, who guard the privacy of participants of online research. We're also supporters of Bits of Freedom, a Dutch civil-rights organization that guards digital rights.