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Quantitative Data

Do you know what people do digitally?

Wouldn't it be great if you could have a Google Analytics for every site, every application, or every banner ad? Now you can.

Step 1: Tracking

We send you your own branded tracking application. It keeps track of all website visited, software used, and/or ads seen.
Step 2: Panel

You invite members of a panel to install it, via email. This could be your own panel, or one we help you select.
Step 3: Dashboard

Usage data now begins to pour into your QD dashboard in real-time. Log in, and create beautiful visualizations for your reports.

Complete & safe tracking

Our desktop application tracks what websites are visited, which software applications are used, or/and what ads are seen. This tracker has a logo and name of your choosing, so panelists will be comfortable installing it. It's specifically made to not resemble spyware in any way. It respects privacy and can be paused, quit, or uninstalled at any time.

It also runs on both Mac and PC. It supports not only Internet Explorer, but also Firefox, Safari, Opera and Google Chrome.
Real-time visuals

You and chosen members of your company can see what sites are being visited inside your panel in real-time. All usage data is safely stored in its own dashboard. Using over 3 years of experience, we've created great visualizations and a superior user interface. It will give you answers instead of questions.
Smart filtering

Everything you know about your panelist can be added as filters in the dashboard. Age, wealth, offline buying behaviour, psychological models, everything. You can also segment users based on their website usage, using our "smart fields", to add to your existing offline database.
Detailed channeling

By categorizing and labeling data, you can generate great reports. You can create "channels", lists of web addresses you want to group together and compare later on. All generated graphs or visualizations can be exported, and used in your next report.
Easy profiling

With our profiling tools, you'll be able to zoom in and compare specific sites or apps quickly. We'll give you unique visitors, pageviews, and all the things you're familiar with. Even things such as loyalty, bounce rate, or average number of pages visited.
Simple notifications

Send your panelists notifications through your desktop tracker. A simple message will show up on their computer with a link to anything you want, such as your very own survey. Notifications can even be triggered when a panelists visits a certain website.
Export-ready

Any data you collect can be exported into apps such as Microsoft Excel, SPSS or other data mining tools. You can directly use images from the dashboard in your presentations. Although our dashboard is all that's needed in most cases, we can help get your data out. It's yours.

Essential for

Download our white paper

Vertical Market Deep Dive for insights into all sites that influence an online market. You could keep tabs on competitors, search engine queries, media portals relevant to your market, and more.
Clickstream Analysis for identifying influences on purchase decisions. Filter out the participants that made a transaction and view their clickstream over the weeks prior to purchase. For instance, you could analyze people who booked a vacation online.
Competitive Analysis for finding out how your competitors are doing online. How popular they are, where their traffic comes from, and who their visitors are. For instance, comparing mobile operators is easy.
Niche Rankings for creating top site lists around events like elections, sports or festivals. It also works for specific markets such as energy, telecommunications, or online games.
Social Media Analysis for determining which user segments spend time on what social networks and activities.
User Segmentation for adding variables about online behavior to panel members. Examples include light/heavy internet surfers or light/heavy Facebook users.