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Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a certain website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents. Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns. GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation. Users can officially add up to 50 site profiles. Each profile generally corresponds to one website.
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  • Marcela Santander expert

    grátis, simples e muito útil. relatórios completos, visão geral, enfim, indispensável.

  • borisyankov devotee
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    Indispensable.

  • SamLaw expert
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    Powerful, easy to use but still complex, mashable.

  • sschinning expert

    "The most popular virtualizer on the Web"
    Google analytics shoudnt be in the category of virtualization tools!

  • DarkxFuneral fanatic
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    very useful .

  • CloverField expert

    Very useful, tells you whats wrong with you site, and how to make it work better.

  • Bacterial expert
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    Clicky is better.

  • erier2003 fanatic
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    It gets addicting checking in on my sites' stats every few hours. But the service is so useful, I can't "put it down"!

  • UnMarkedPanic expert
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    nice interface

  • valeriu expert
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    amazing tool

  • lodi fanatic
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    Easy to implement.

  • girlBASIC expert

    Love it!

  • j4b3r expert
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    i love it
    the best

  • playazclubz fanatic

    Excellent reporting package, the fact that this is free means every website should use this!

  • EthanV2 fanatic
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    An amazing tool made by Google. I've been using this service for around four months now, and it's very hard to find faults. It can be rather hard to get to grips with, but after a few days you'll figure out what everything does, and it becomes a breeze to use.

    I would recommend this to anyone who runs a website, and once you start using it, you'll wonder how you ever got on without it.

    The only problem I have with it is how long it takes to update, only updating your statistics once every 24 hours. But when you see how much data it provides, it's easy to see why it only updates that often.

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Website: analytics.google.com
Developer: Google Inc.
License: Free
Version: 0.0.0.52
Rating: Features:
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Usage: 10 months, 1 week, 1 hour, 24 minutes and 46 seconds
Usage since: 22 July 2007

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Rank: #255