SMS GupShup

SMSGupShup is a SMS-based community site in India that enables users to join groups according to their interests and receive updates through their mobile phones via SMS. Very similar to Twitter, in that you can send and receive mobile updates to your friends, family and other group members (without the downtime). SMSGupShup has over 7 million subscribers and 300,000 publishers. They see a much lower proportion of web visitors as mobile phones in India outnumber computers almost 7 to 1.

While Twitter is mostly used for casual communications and notifications, SMSGupShup is used for services that are critical to a lot people. For example, fishermen can receive tide and weather information, and people can pass along emergency information to locals who don’t have televisions or computers. The site has seen a huge rise in growth, with the SMSGupShup community having grown from 1 million subscribers in January to the current 7 million.

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