Vantive

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Vantive was a CRM company founded in 1990 in Mountain View, CA. Vantive was a worldwide leader in innovative customer relationship management solutions with more than 700 customers and $163M in revenue in 1998. Vantive expanded in the late 90's and relocated to Santa Clara, CA. It was bought by PeopleSoft in 1999 for under $1B, which in turn was bought by Oracle in 2005. PeopleSoft sold the Vantive product until it was rewritten as part of the PeopleSoft 8 code line.

Vantive had multiple versions and verticals of their software, primarily focusing on customer care. Vantive's undoing was its decision to implement its own products rather than leveraging the delivery models of the large system integrators. Currently, enterprises throughout the world still run Vantive.

Few companies offer limited support for Vantive and Oracle does not support the code base. Since currently no vendor supports Vantive software, few alternatives for companies running Vantive today exist: continue using Vantive or convert data and implement another CRM solution.

The Vantive application was a client-server application using Visual Basic for Applications (non-Microsoft) at the client with stored procedures and shell scripts at the server.