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Trail Spot

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How popular is a website, any website?

You know your own site. But what about sites you don't own? TS tells you all you need to know.

Step 1: Superior panel

PanelClix has built panels around in Europe and other parts of the world, consisting of multiple socio-demographic profiles.
Step 2: Incredible data

These panelists have installed a "tracker" on their computer, and new data is found about who visits certain sites. Ready for you to analyze.

Online audience tracking

Our desktop application tracks what websites are visited within the PanelClix premium panel. It's specifically made to not resemble spyware in any way and to respect privacy, so panelists are keen to install it. You can see their anonymous usage in detail, and get to know their habits online.

Want to track your own panel? Our product QD is for you.
Visitor filtering

Since TS uses a panel, there's a lot we can tell you about any site visitor. Age, sex, residence, education, or other more specific variables. You can also segment users based on their website usage, using our "smart fields", to add to your existing offline database.
Detailed channeling

By categorizing and labeling data, you can generate great reports. You can create "channels", lists of web addresses you want to group together and compare later on. All generated graphs or visualizations can be exported, and used in your next report.
Easy profiling

With our profiling tools, you'll be able to zoom in and compare specific sites or apps quickly. We'll give you unique visitors, pageviews, and all the things you're familiar with. Even things such as loyalty, bounce rate, or average number of pages visited.
Export-ready

Any data you collect can be exported into apps such as Microsoft Excel, SPSS or other data mining tools. You can directly use images from the dashboard in your presentations. Although our dashboard is all that's needed in most cases, we can help get your data out. It's yours.

Essential for

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Vertical Market Deep Dive for insights into all sites that influence an online market. You could keep tabs on competitors, search engine queries, media portals relevant to your market, and more.
Clickstream Analysis for identifying influences on purchase decisions. Filter out the participants that made a transaction and view their clickstream over the weeks prior to purchase. For instance, you could analyze people who booked a vacation online.
Competitive Analysis for finding out how your competitors are doing online. How popular they are, where their traffic comes from, and who their visitors are. For instance, comparing mobile operators is easy.
Niche Rankings for creating top site lists around events like elections, sports or festivals. It also works for specific markets such as energy, telecommunications, or online games.
Social Media Analysis for determining which user segments spend time on what social networks and activities.
User Segmentation for adding variables about online behavior to panel members. Examples include light/heavy internet surfers or light/heavy Facebook users.