Wakoopa

Wakoopa gets you behind the screens

Researchers who want to get up-close and personal with their target audience deserve the best seat in the house. With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source: the consumer. Track real people's behavior, analyze their full digital footprint and discover real insights. Enjoy the view.

We get you

We get you

Behavioral data

What does your online target audience look like? What do they do online? When and for how long? Which decisions do they take? With the data collection technologies developed by Wakoopa you get the tools to collect and access unified behavioral data to quickly find the answers. Start tracking the digital footprint of consumers and watch the profiles and journeys being built. In front of your very eyes.

Passive metering software

Wakoopa builds passive metering software that research participants can install on their personal computers, tablets and smartphones. On an invitation basis this software tracks the digital behavior from consumers who are willing to share it. For a moment, for a particular project … or for a lifetime. The resulting tracking data is called behavioral data. The software is available for devices that run on Windows, Mac, iOS and Android.

We get you

Real people

Wakoopa technologies capture real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Entering a query in a search engine. Buying from a web shop. Sharing a thought on a social channel. Everything we do online is done motivated, goal-orientated and conscious. We are humans, not computers.

Recruitment and installation

To unlock behavioral data, most research agencies and panel companies invite their panelists to take part in their research project. As part of our passive metering solutions, Wakoopa builds intuitive web-based software to support workflows to recruit, setup and maintain panelists, which integrates with your approach to panel management. Once the recruitment is complete and the technology is setup up, the behavioral data collection from the devices of panelists starts.

We get you

A clean picture

Behavioral data is quality data, willingly shared by consumers who are loyal members of online panels. With Wakoopa technologies, consumers are in control through advanced privacy settings and features. Personally identifiable information can be removed. Clean behavioral data is ahead of privacy issues, without distorting the picture. It is the foundation for precise insight generation.

Data processing and distribution

Wakoopa passive metering software collects raw data. By applying proprietary processing techniques the raw data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms, web pages visited and apps used. Additional services are available to clean the data from Personally Identifiable Information (PII) to help researchers operate within the market research codes of conduct. From here the data moves to the servers of our customers.

What makes us different

What makes us different

We get you

Single source, cross-device behavioral data

Granular human behavioral data, scrubbed from system interactions

Advanced tracking features and data processing ahead of privacy issues

Always on data collection: seamless switching from cellular to WiFi networks

Overnight data delivery through well documented APIs

Up-to-date technology, compatible with the latest devices, platforms and browsers

Flexible pricing policies for ad hoc or continuous studies

What we do

What we do

Wakoopa empowers market researchers to get the most out of behavioral data.

Consumers are increasingly relying on their devices. They use them on a daily basis. To share their thoughts on social media channels, consume information and shop online. Their online behavior leaves a massive footprint. That makes digital, cross-device behavioral data an essential source of inspiration and validation for brands and researchers.

Brands

Wakoopa gets you user centric behavioral data and we make sure researchers know how to make the most out of it.

The world's biggest brands create great customer experiences, seamlessly integrating offline and online. Data is key to understand and influence consumer behavior. Precise and frequent insight in multi-screen consumer behavior is crucial to launch new products and services fast and iterate quickly.

Researchers

Wakoopa gets you behavioral data and we get you the know-how to use it.

Innovative research designs allow researchers to uncover new insights. We believe online behavioral data collection should be part of every new research idea in consumer behavior research. The data collection technologies Wakoopa delivers, are based on a single source, decrease survey length and reduce research costs.

Panel companies

Wakoopa gets you state-of-the-art behavioral data collection technology.

Panel companies have strong relationships with consumers. They are trusted experts in empowering consumers to make their voice heard. Because of their loyal relationship, they are able to collect consumer's behavioral data in a safe, permission-based way, with the biggest respect for their privacy.

Consumers

Wakoopa gets you the preferred behavioral data sharing technology

As panelists, consumers are in control of the opinion data that is shared. They influence the outcome of product and service designs and often receive direct benefits in return. Sharing their digital footprint in the form of behavioral data is a new pocket of value for consumers. Consumers only need a new technology to unlock its potential.

Use cases

We get you

Faster, better and more innovative market research

Behavioral data supports many innovative research use cases. It fuels consumer journey mapping by revealing the touch points and points of influence of your target audience. It provides a key link in understanding the profile of your online audience. It integrates well with market research online communities. And it aids the improvement of attribution models and real time bidding segments.

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    Where to meet us

    We hope to see you soon at one of these events:

    MIE Utrecht,
    Quirks New York,
    IIeX Amsterdam,
    MRS London,