The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.
The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.