A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data.
Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.
A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data.
Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.