--- title: Wakoopa Blog | Market Research description: Market Research | Get the latest content about consumer digital behavior. image: https://www.wakoopa.com/hubfs/Wakoopa/Wakoopa-preview.jpg --- [![wakoopa-logo](https://www.wakoopa.com/hubfs/Wakoopa/wakoopa-logo.svg) ](https://www.wakoopa.com) [![Get in touch](https://no-cache.hubspot.com/cta/default/2595966/53e8a2ed-d3b2-4b52-a77f-54bd71f71356.png)](https://cta-redirect.hubspot.com/cta/redirect/2595966/53e8a2ed-d3b2-4b52-a77f-54bd71f71356) # Wakoopa Blog ### Get the latest content about consumer digital behavior. [![Market research tracking tools](https://www.wakoopa.com/hubfs/brooke-cagle-QJhMVdNSxyI-unsplash%20(1).jpg) ](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) ## [Passive tracking market research: A healthy way to build panelists' engagement](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) Jan 17, 2024 5:56:25 PM Do you know why passive tracking research can improve the engagement of panelists vs. traditional research methods? Learn everything you need to know here. [Read more](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) [![Behavioral data provider ](https://www.wakoopa.com/hubfs/frederik-lipfert-tJr0BZ-9tTo-unsplash.jpg) ](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) ## [Types of data that can be collected with behavioral data](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) Nov 23, 2023 10:25:07 PM Learn about three types of behavioral data that will help you gain a deeper understanding of your consumer and positively impact your market research. [Read more](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) [![know consumer behavior](https://www.wakoopa.com/hubfs/austin-distel-gUIJ0YszPig-unsplash.jpg) ](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) ## [Get a full picture of your audience with behavioral data](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) Jun 26, 2023 7:44:49 PM Do you want to know everything about your consumers? Well, the key is behavioral data. Discover how this data reveal valuable insights. Empower your brand! [Read more](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) [![Behavioral panel online](https://www.wakoopa.com/hubfs/salome-watel-4wY6p2F2jeE-unsplash.jpg) ](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) ## [User-Centric vs. Site-Centric Data: Which is more accurate when analyzing online consumer behavior?](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) May 23, 2023 8:13:26 PM Knowing online consumer behavior is a must nowadays for brands. But which type of data is best for it: site-centric or user-centric? Find it out here. [Read more](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) [![Behavioral online data provider](https://www.wakoopa.com/hubfs/gilles-lambert-pb_lF8VWaPU-unsplash.jpg) ](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) ## [Behavioral data: A powerful tool for brands worldwide](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) Mar 7, 2023 3:22:01 PM Discover what behavioral data is, its benefits, and why brands find it a powerful weapon to create effective marketing strategies. [Read more](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) [![Behavioral data](https://www.wakoopa.com/hubfs/sergey-zolkin-_UeY8aTI6d0-unsplash.jpg) ](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) ## [High-quality data with Wakoopa: Create effective online campaigns](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) Nov 9, 2022 7:01:04 PM Obtaining high-quality data by analyzing your consumer’s digital behavior is the latest in marketing to create effective strategies. Learn about Wakoopa. [Read more](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) [![](https://www.wakoopa.com/hubfs/Imported_Blog_Media/map.png) ](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) ## [Around the world with behavioral data – Part I](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) May 24, 2022 12:37:21 AM A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data. [Read more](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) [![](https://www.wakoopa.com/hubfs/hCqXi7ENGPo-unsplash.png) ](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) ## [The benefits and challenges of passive metering and surveying](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) Sep 13, 2017 12:00:00 AM We asked our respondents a variety of questions about different aspects of both data collection methods in order to get an idea of how their experience can be improved and how we can prevent a further decline in response rates. [Read more](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) [![](https://www.wakoopa.com/hubfs/9e9PD9blAto-unsplash.png) ](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) ## [The basics of data analysis on behavioral data](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) Aug 4, 2017 12:00:00 AM Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. [Read more](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) [![](https://www.wakoopa.com/hubfs/tUVf65KIVpI-unsplash.png) ](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) ## [Online shopping in Asia: Study consumer behavior with passive metering](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) Jul 7, 2017 12:00:00 AM There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries. [Read more](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) [![Market research tracking tools](https://www.wakoopa.com/hubfs/brooke-cagle-QJhMVdNSxyI-unsplash%20(1).jpg) ](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) ## [Passive tracking market research: A healthy way to build panelists' engagement](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) ![Picture of Enric Cid](https://www.wakoopa.com/hubfs/Blog%20images/Blog%20authors/author-ecid-500px.png) [Enric Cid](https://www.wakoopa.com/blog/author/enric-cid) [Behavioral](https://www.wakoopa.com/blog/tag/behavioral) [Market Research](https://www.wakoopa.com/blog/tag/market-research) Jan 17, 2024 5:56:25 PM Do you know why passive tracking research can improve the engagement of panelists vs. traditional research methods? Learn everything you need to know here. [Read more](https://www.wakoopa.com/blog/passive-tracking-research-get-better-panelists-engagement) [![Behavioral data provider ](https://www.wakoopa.com/hubfs/frederik-lipfert-tJr0BZ-9tTo-unsplash.jpg) ](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) ## [Types of data that can be collected with behavioral data](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) ![Picture of Benet Boix](https://www.wakoopa.com/hubfs/Foto_Professional.jpg) [Benet Boix](https://www.wakoopa.com/blog/author/benet-boix) [Market Research](https://www.wakoopa.com/blog/tag/market-research) Nov 23, 2023 10:25:07 PM Learn about three types of behavioral data that will help you gain a deeper understanding of your consumer and positively impact your market research. [Read more](https://www.wakoopa.com/blog/types-of-data-that-can-be-collected-with-behavioral-data) [![know consumer behavior](https://www.wakoopa.com/hubfs/austin-distel-gUIJ0YszPig-unsplash.jpg) ](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) ## [Get a full picture of your audience with behavioral data](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) ![Picture of Enric Cid](https://www.wakoopa.com/hubfs/Blog%20images/Blog%20authors/author-ecid-500px.png) [Enric Cid](https://www.wakoopa.com/blog/author/enric-cid) [Behavioral](https://www.wakoopa.com/blog/tag/behavioral) [Market Research](https://www.wakoopa.com/blog/tag/market-research) Jun 26, 2023 7:44:49 PM Do you want to know everything about your consumers? Well, the key is behavioral data. Discover how this data reveal valuable insights. Empower your brand! [Read more](https://www.wakoopa.com/blog/behavioral-data-get-a-full-picture-of-your-audience) [![Behavioral panel online](https://www.wakoopa.com/hubfs/salome-watel-4wY6p2F2jeE-unsplash.jpg) ](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) ## [User-Centric vs. Site-Centric Data: Which is more accurate when analyzing online consumer behavior?](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) ![Picture of Enric Cid](https://www.wakoopa.com/hubfs/Blog%20images/Blog%20authors/author-ecid-500px.png) [Enric Cid](https://www.wakoopa.com/blog/author/enric-cid) [Tendencias](https://www.wakoopa.com/blog/tag/tendencias) [Behavioral](https://www.wakoopa.com/blog/tag/behavioral) [Market Research](https://www.wakoopa.com/blog/tag/market-research) May 23, 2023 8:13:26 PM Knowing online consumer behavior is a must nowadays for brands. But which type of data is best for it: site-centric or user-centric? Find it out here. [Read more](https://www.wakoopa.com/blog/online-consumer-behavior-site-centric-or-user-centric-data) [![Behavioral online data provider](https://www.wakoopa.com/hubfs/gilles-lambert-pb_lF8VWaPU-unsplash.jpg) ](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) ## [Behavioral data: A powerful tool for brands worldwide](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Tendencias](https://www.wakoopa.com/blog/tag/tendencias) [Behavioral](https://www.wakoopa.com/blog/tag/behavioral) [Market Research](https://www.wakoopa.com/blog/tag/market-research) Mar 7, 2023 3:22:01 PM Discover what behavioral data is, its benefits, and why brands find it a powerful weapon to create effective marketing strategies. [Read more](https://www.wakoopa.com/blog/behavioral-data-a-powerful-tool-for-brands-worldwide) [![Behavioral data](https://www.wakoopa.com/hubfs/sergey-zolkin-_UeY8aTI6d0-unsplash.jpg) ](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) ## [High-quality data with Wakoopa: Create effective online campaigns](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Tendencias](https://www.wakoopa.com/blog/tag/tendencias) [Behavioral](https://www.wakoopa.com/blog/tag/behavioral) [Market Research](https://www.wakoopa.com/blog/tag/market-research) [Marketing](https://www.wakoopa.com/blog/tag/marketing) Nov 9, 2022 7:01:04 PM Obtaining high-quality data by analyzing your consumer’s digital behavior is the latest in marketing to create effective strategies. Learn about Wakoopa. [Read more](https://www.wakoopa.com/blog/high-quality-data-with-wakoopa-create-effective-online-campaigns) [![](https://www.wakoopa.com/hubfs/Imported_Blog_Media/map.png) ](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) ## [Around the world with behavioral data – Part I](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Market Research](https://www.wakoopa.com/blog/tag/market-research) [Data Panel](https://www.wakoopa.com/blog/tag/data-panel) [Marketing](https://www.wakoopa.com/blog/tag/marketing) May 24, 2022 12:37:21 AM A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data. [Read more](https://www.wakoopa.com/blog/around-the-world-with-behavioral-data-part-1) [![](https://www.wakoopa.com/hubfs/hCqXi7ENGPo-unsplash.png) ](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) ## [The benefits and challenges of passive metering and surveying](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Tendencias](https://www.wakoopa.com/blog/tag/tendencias) [Market Research](https://www.wakoopa.com/blog/tag/market-research) [Data Quality](https://www.wakoopa.com/blog/tag/data-quality) [Marketing](https://www.wakoopa.com/blog/tag/marketing) Sep 13, 2017 12:00:00 AM We asked our respondents a variety of questions about different aspects of both data collection methods in order to get an idea of how their experience can be improved and how we can prevent a further decline in response rates. [Read more](https://www.wakoopa.com/blog/how-to-stay-relevant-not-alienate-people-the-benefits-and-challenges-of-passive-metering-and-surveying-part-ii) [![](https://www.wakoopa.com/hubfs/9e9PD9blAto-unsplash.png) ](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) ## [The basics of data analysis on behavioral data](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Market Research](https://www.wakoopa.com/blog/tag/market-research) [Data Panel](https://www.wakoopa.com/blog/tag/data-panel) Aug 4, 2017 12:00:00 AM Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. [Read more](https://www.wakoopa.com/blog/the-basics-of-data-analysis-on-behavioral-data) [![](https://www.wakoopa.com/hubfs/tUVf65KIVpI-unsplash.png) ](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) ## [Online shopping in Asia: Study consumer behavior with passive metering](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) [Wakoopa Blog](https://www.wakoopa.com/blog/author/wakoopa-blog) [Market Research](https://www.wakoopa.com/blog/tag/market-research) [Data Panel](https://www.wakoopa.com/blog/tag/data-panel) [Marketing](https://www.wakoopa.com/blog/tag/marketing) Jul 7, 2017 12:00:00 AM There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries. [Read more](https://www.wakoopa.com/blog/online-shopping-behavior-in-asia-comparing-cross-device-consumer-behavior-using-passive-metering-in-japan-and-taiwan-part-ii) [![wakoopa-logo](https://www.wakoopa.com/hubfs/Wakoopa/wakoopa-logo.svg) ](https://www.wakoopa.com) © Wakoopa all rights reserved Cookie Settings ![](https://dc.ads.linkedin.com/collect/?pid=68708&fmt=gif)